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If you’re leading marketing on your own—or with a lean team—you already know the feeling: you’ve got a long list of tasks, most of them urgent, all of them important, and never quite enough time to do them all properly.
Design that landing page. Write next week’s emails. Set up an automation. Update the website. Post to social media. Review analytics. Plan next month’s campaign.
It’s too much. And yet, hiring full-time staff isn’t always realistic—especially if you’re growing on a tight budget.
That’s where outsourcing comes in. Not as a shortcut, but as a smart way to get things done faster, more consistently, and without burning out.
The trick is knowing what to outsource, how to prepare, and who to trust. This guide will walk you through it.
Why outsourcing is a smart move (even for small teams)
Outsourcing gets a bad name when it’s treated as a “set it and forget it” magic wand. But when done right, it’s one of the most practical ways to get marketing tasks off your plate and into capable hands—without hiring more people or working longer hours.
Here’s why it works:
It’s more cost-effective. Hiring a designer, a copywriter, a developer, and a marketing ops person full-time isn’t realistic for most startups or small businesses.
But outsourcing those tasks? Much more doable—and with a platform like Growth Bubbles Concierge, you only pay a fixed price which is lower than the cost of hiring one staff – and you get all these skills at your fingertips.
You move faster. A lot of marketing stalls out not because of lack of ideas, but lack of time to execute. When you outsource the right things, you remove bottlenecks and keep your momentum going.
It frees you up to think bigger. Instead of spending your week tweaking email layouts or figuring out a landing page builder, you can focus on the strategic decisions that actually grow your business.
Most importantly, outsourcing lets you build a system—a reliable way to get things done that doesn’t depend on you doing everything yourself.
Systemising your operations helps you regain your time, giving you the freedom you dreamed of when you started your business or greew in your career: the freedom to cherish moments with loved ones, explore the world, and truly live
What to outsource (and what to keep in-house)
Not all marketing tasks are created equal. Some require your unique insight or decision-making. Others are perfect for handing off—especially if they follow a process and can be clearly explained.
Here’s a breakdown of what usually makes sense to outsource:
Tasks that are ideal for outsourcing
- Landing page design and build. You know what you want to say and offer. But pulling together a clean, mobile-friendly, fast-loading landing page takes time—and often specific tools or design skills. This is a high-impact, low-ownership task that can easily be outsourced with the right brief.
- Email design and formatting. You might write the email copy yourself, but formatting it inside your email platform (Mailchimp, HubSpot, Klaviyo, etc.), making sure it’s responsive, and testing it? That’s the kind of repeatable task that eats up hours and can easily be passed on.
- Social media post design. You’ve got the message or the content idea. But creating the visuals and formatting them for each platform is a creative production job that someone else can do—quickly—once you’ve set the style.
- Marketing automation setup. Whether it’s a welcome flow, a nurture sequence, or a follow-up system, building these workflows takes time and technical confidence. A specialist can set these up in your platform faster and with fewer errors.
- Marketing tool integrations. Connecting forms, CRMs, scheduling tools, and analytics often leads to rabbit holes. Outsourcing these technical jobs helps keep your systems talking to each other—without you getting stuck troubleshooting Zapier for hours.
- Website updates or new pages. Need a new product page? A simple blog layout update? These kinds of structured, execution-based tasks are perfect to hand off.
What You Should Keep In-House
There are still parts of marketing that need your eyes and your input.
- Brand strategy and positioning. No one else can define your tone, your value proposition, or your competitive edge. That comes from you, your leadership, or your internal team.
- Voice and message crafting. Outsourcers can help write content, but the core messaging, especially in early-stage companies, should come from someone close to the customer and the product.
- Relationship-heavy marketing. Outreach, partnerships, PR, networking—these all rely on trust and ongoing conversations. They’re harder to outsource without feeling impersonal.
If the task is repeatable, doesn’t require deep brand decisions, and can be explained in a short video or brief, it’s probably a good fit for outsourcing.
How to prepare before you outsource anything
Successful outsourcing doesn’t start with finding the right platform or person. It starts with setting the right expectations.
Here’s how to set yourself up for a smooth handoff:
1. Be clear on what “done” looks like. Whether it’s a landing page or an email build, outline what you expect. Use examples if possible. A short Loom video walking through a previous task can go a long way.
2. Define tools and access. List the tools involved and make sure the person you’re working with has access (or instructions on how to get access). A shared Google Drive, Canva folder, or Figma file can speed things up dramatically.
We provide a special onboarding experience with each new client that ensures we have all the access we need to work on your projects – so you should never worry about access again when you submit a task to us.
3. Create simple templates or checklists. If you find yourself repeating instructions, turn them into a short SOP or task checklist. Even a one-pager is enough. The goal is consistency and clarity.
4. Plan for feedback. Don’t expect perfection the first time. What matters more is a system for giving feedback and iterating. Over time, the person you outsource to will get faster and better with every task.
You don’t need to over-document everything—but having a few simple systems in place makes a huge difference.
Where to find reliable help (and how to validate them)
You have a few options when it comes to outsourcing marketing tasks:
- Freelancers although freelancers can be a handful sometimes, they can are good fit for one-off creative or specialist tasks—like writing a sales page or designing a logo.
- Agencies are helpful if you need bigger-picture support, like running a full campaign or launching a rebrand. They tend to come with higher costs and slower timelines.
- Marketing concierge services like growthbubbles.com are ideal for defined, fast, repeatable task execution. Need a landing page now? An email setup later? A new tool set up? A design done by Friday? We’re built for that kind of work.
Try Before You Scale
The best way to test an outsourcing relationship? Don’t overthink it. Just start with one small task—something low-risk that’s been sitting on your to-do list for way too long.
And if you’re curious how Growth Bubbles works, you can try us free for 7 days*. We’ll handle one of your tasks so you can see what it feels like to have marketing support that just gets it done. No fluff, no micromanagement needed.
Click here to submit a request and we will setup your trial account.
Avoid these common outsourcing pitfalls
A lot of outsourcing falls flat for reasons that are easy to fix. Here’s what to watch out for:
Vague instructions. A task like “design a landing page” can mean 100 different things. Be specific. Share a reference, a goal, and any assets you already have.
To help Growth Bubbles clients structure their task requests, we have developed the “T.E.E Model”, read about it here.
Lack of structure. Without a workflow or brief template, things fall through the cracks. Systemise just enough so the process runs smoothly.
Overloading with low-priority tasks. Don’t dump your entire backlog on day one. Start small, prioritise, and build a rhythm.
Skipping feedback. If something isn’t quite right, say so. The goal is a feedback loop, not a one-time interaction.
Start small. Systemise. Scale.
You don’t need a massive team to run a strong, consistent marketing operation. But you do need systems—and a little bit of help.
Outsourcing gives you the freedom to focus on the parts of marketing that matter most, while trusted hands handle the rest. It’s not about letting go of control—it’s about setting up a repeatable engine that actually gets things done.
So, what’s one marketing task you’ve been putting off?
Pick it. Brief it. Hand it off.
And if you want to see how smooth outsourcing can really be, try Growth Bubbles free for 7 days*. You bring the task—we’ll bring the team.
