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Your website should be your best salesperson. It works 24/7, doesn’t take holidays, and is usually the first place people interact with your brand. But for many service-based business owners, it’s more like a brochure that sits quietly online, hoping someone will notice it.
It’s not always about how your website looks. Often, it’s the small gaps in structure, messaging, and user experience that quietly drain your opportunities. If you’re wondering why your site isn’t generating the kind of interest or enquiries it should, one or more of these mistakes might be the reason.
Here are nine of the most common ones we see—and how to fix them without dragging the process out for months.
1. No clear call to action
You’ve explained what you do. You’ve shown a few pictures. Maybe you’ve added a form. But if there’s no strong, simple instruction telling visitors what to do next, they’ll scroll aimlessly or leave.
Your call to action needs to be visible, straightforward, and repeated in the right places—especially above the fold and at the bottom of every page.
2. Too much content, not enough clarity
People don’t read websites like books. They scan. A wall of text is a fast way to lose someone’s attention. If your message takes too long to get to the point, visitors will move on.
Your website should explain what you do, who it’s for, and how you help—within the first few seconds of landing. Keep it simple. Short paragraphs, bullet points, and clear headings go a long way.
3. Slow page load time
According to Google, 53% of mobile visitors leave a site that takes longer than 3 seconds to load. And yet, many websites still run like they’re stuck in 2009.
Heavy images, messy code, and bloated themes are common culprits. A professional rebuild on a lightweight theme like Elementor Pro (which we use) can dramatically improve speed without compromising on design.
4. No mobile optimisation
Mobile isn’t optional. Over 60% of web traffic now comes from phones, yet many small business sites still aren’t truly responsive. Buttons are hard to tap. Text is tiny. Layouts break.
This kind of user friction can quietly push people away. A mobile-first design mindset ensures your site feels good to use—on every screen.
5. Missing lead capture strategy
If your only form is on your Contact page, you’re leaving a lot of leads behind. Not everyone is ready to talk the first time they land on your site.
Offering a valuable lead magnet—like a free guide, checklist, or consultation—can help you start a relationship earlier. Our clients often see a sharp increase in leads after adding just one relevant opt-in.
6. Outdated or inconsistent branding
Your website may have good bones, but if the design feels inconsistent with your current brand or messaging, it can create confusion.
Consistent visuals, tone, and structure help build trust. If your business has evolved but your site still feels stuck in the past, it’s time for a refresh.
7. Hard-to-find contact info
If someone’s ready to reach out, make it easy. That means a visible phone number or email on every page, plus a well-designed contact section with multiple ways to get in touch.
Some businesses hide their contact info like it’s a trade secret. Don’t be that business.
8. No/bad analytics or tracking
It’s hard to fix what you’re not measuring. If you’re not tracking user behaviour with tools like Google Analytics, you’re guessing.
Understanding where people drop off, which pages work, and what traffic sources bring real results is the foundation of better marketing decisions.
9. A homepage that doesn’t build trust
First impressions are tough to undo. Your homepage should quickly communicate credibility—client logos, testimonials, case studies, or even a quick explainer video can work wonders.
Many visitors won’t explore further if they’re not convinced right away. Make those first 10 seconds count.
You can fix all of this in 5 weeks
If you saw yourself in one or more of the points above, you’re not alone. These mistakes are common—but very fixable.
We work with business owners to build or redesign their WordPress websites through our Dev Bubble package. In 5 weeks, we deliver a site that isn’t just good-looking, but ready to do real work: attracting the right people, capturing leads, and making it easy for visitors to take the next step.
There’s no fluff, no unnecessary bells and whistles—just a focused, professional build tailored to your business goals.
If you’re ready to stop losing leads and start making your website a tool that actually supports your growth, send us a quick message. Let’s talk about how we can get you there.
Want to see if Dev Bubble is the right fit for your business’ website project?
Email us or schedule a quick call with our team. We’re happy to walk through your current setup and show you what’s possible.
